Advertising Campaign for Mr. Beer Homebrewing Kit
UT: Texas Creative Program, Solo Campaign
PROBLEM: There is a lack of knowledge about homebrewing, so people continue to buy shelf beer.
INSIGHT: Many people avoid homebrewing because they think it won't turn out as great as their usual beer choice.
SOLUTION: Show consumers that their home-brew can be a new favorite that they're proud of.
Responsible for: Photography, Copywriting, Art Direction