PROBLEM

Hard-working women shouldn't have to deal with discomfort associated with shoes.

INSIGHT

Women don't want to just wear their shoes - they want to be able to live in their shoes.

SOLUTION

Show women that Tieks can comfortable be worn all day, with anything, anywhere.

 

DIGITAL EXTENSION

Tieks will be sponsoring select national women’s conferences that promote the values of strong, hard-working, professional women. Each conference has pre-selected quality hotels conveniently located near the conference with whom they make arrangements for lodging conference visitors. When registering for these conferences through the respective websites, participants will be presented with the option to receive a welcome package from Tieks if electing to stay at one of the arranged hotels. These welcome packages will include a pair of Tieks, and will be waiting in the hotel room upon the participant’s arrival.

50% of the profits from Tieks welcome packages will be donated to the Gavrieli Foundation, an organization committed to empowering women. The organization provides funding to women entrepreneurs in an effort to help combat global poverty.